E-commerce optimisation that sells more.
We find where shoppers drop off in your store, fix what's slowing them down and test the changes — so every improvement is based on your data, not opinion.
✦ What's included
Fix what's costing you sales.
Start with an audit, or bring us one problem you already know about — slow pages, abandoned carts, a weak product page.
Conversion & UX audits
A clear, prioritised list of what's stopping people from buying.
- Review of product, cart and checkout journeys
- Funnel and drop-off analysis
- Mobile usability review
- Fixes ranked by impact and effort
Product page improvements
Answer shoppers' questions before they have to ask.
- Gallery, variant and price layout
- Delivery and returns information
- Reviews and social proof
- Sticky add-to-cart on mobile
Page speed improvements
Faster pages on mobile, where most shoppers are.
- Core Web Vitals review
- Image and font optimisation
- App and script clean-up
- Theme code improvements
Checkout & funnel fixes
Fewer abandoned carts and fewer surprises at the last step.
- Cart and checkout friction review
- Shipping and payment options
- Trust signals and policies
- Abandoned-cart flows
A/B testing
Prove a change works before rolling it out to every shopper.
- Test ideas based on the audit
- Clear success measures agreed upfront
- Results you can act on
- Honest advice when traffic is too low to test
Analytics & tracking setup
Numbers you can trust, so decisions are based on facts.
- GA4 e-commerce events checked
- Conversion tracking for ads
- Funnel reports for your team
- Consent-aware tracking
✦ How it works
Measure, fix, repeat.
Optimisation isn't a one-off. We fix the biggest problems first, measure the result and move on to the next.
Step 01 / 05
01
Measure
We check your analytics and tracking are recording properly, so we're working from numbers you can trust.
You get: A verified baseline of your store's performance
Step 02 / 05
02
Audit
We review the store on real phones and desktops, from landing page to order confirmation, and find where shoppers hesitate or leave.
You get: An audit report with every issue we found
Step 03 / 05
03
Prioritise
We rank every fix by likely impact and effort, so the quick wins happen first and bigger changes are planned properly.
You get: A prioritised roadmap
Step 04 / 05
04
Fix & test
We make the changes in your theme and, where your traffic allows, A/B test them before rolling out to every shopper.
You get: Changes live and tested
Step 05 / 05
05
Report & repeat
We report what changed and what it did, then move on to the next priority on the list.
You get: Results report and the next round of fixes
✦ What we look at
Every step between landing and ordering.
Shoppers rarely leave for one reason. Our audit follows the whole journey on real devices, so small problems that add up — a slow gallery, a missing delivery date, a surprise shipping cost — are found and fixed together.
Read: anatomy of a product page that convertsLanding & collections
Navigation, filtering, search and how products are presented.
Product pages
Photos, variants, price, delivery, returns and reviews.
Cart & checkout
Costs, payment options, upsells and where people abandon.
Speed & mobile
Load times, layout shifts and tap targets on real phones.
Trust & policies
Reviews, guarantees, contact options and clear policies.
Tracking
Whether your analytics and ad tracking can be trusted.
✦ Work with us
Turn more visitors into paying customers.
We find where sales slip away, fix it, and test every change.
✦ FAQ
Questions we often get.
Further reading
- Anatomy of a Shopify product page that converts →
- Moving to Shopify? The migration checklist →
- Core Web Vitals in plain English →
- Mobile-first design: what it really means →
Still have a question?
Ask us directly — we'll give you a straight answer, even if it's not us you need.
Ask a questionDo we need a lot of traffic for A/B testing?+
For reliable A/B tests, yes — you need enough orders to tell a real improvement from chance. If your store doesn't have that yet, we make evidence-based changes from the audit and compare results before and after instead.
What does an audit include?+
A review of your store on real devices from landing page to order confirmation, an analysis of where shoppers drop off in your analytics, a speed and accessibility check, and a prioritised list of fixes ranked by impact and effort.
Will you work on our existing theme?+
Yes. We improve your current theme rather than replacing it, keeping your apps and settings working. If the theme itself is the problem, we'll tell you and explain the options.
How quickly will we see results?+
Speed and bug fixes show up straight away. Changes to product pages and checkout are measured over a few weeks, so the results reflect real buying behaviour rather than a lucky day.
What access do you need?+
Collaborator or staff access to your store and read access to your analytics. We never need your personal login, and access can be removed as soon as the work is done.
Can you help us move to Shopify first?+
Yes. We handle migrations to Shopify, including products, customers and redirects, and then optimise the new store once it has real shopping data.
✦ Start a project
Tell us about your store.
Share your store's address and what's worrying you — low conversion, slow pages, abandoned carts — and we'll suggest where to start.
- 01
We read your brief
Every enquiry is read by a person, not a bot.
- 02
A short discovery call
We talk through goals, scope and the right platform.
- 03
You get a clear proposal
Scope, timeline and cost in writing, before any work starts.
Or email info@web-canvas.in