Shopify stores built to sell.
We set up Shopify stores, build custom Online Store 2.0 themes from your designs, and connect the apps and tools behind them — so your store loads fast, your team can run it, and shoppers get from product to checkout without friction.
✦ What we do on Shopify
Everything Shopify, under one team.
Setup, theme, apps, migrations and growth — take the full build or just the part you need right now.
Shopify store setup
A store set up properly before launch — payments, shipping, taxes and domains.
- Payments, shipping zones and taxes
- Domain, email and checkout settings
- Staff accounts and permissions
- Policies, legal pages and cookie consent
Figma to Shopify
Your design built as it was approved, as a custom theme — not squeezed into a template.
- Built faithfully from your Figma files
- Developed with the Shopify CLI and Liquid
- Responsive on mobile, tablet and desktop
- Colours, fonts and layout in theme settings
Custom Online Store 2.0 themes
Sections and blocks your team can add, remove and reorder on any page.
- JSON templates with sections everywhere
- Reusable blocks for banners, FAQs and more
- Separate templates for key products
- Lean, accessible theme code
Theme customisation
Already on a theme you like? We extend it instead of starting again.
- New sections and blocks
- Layout and mobile fixes
- Speed work on your current theme
- Changes documented for future updates
Product & collection pages
Pages that answer questions before they're asked and help shoppers find the right product.
- Variant pickers, swatches and size guides
- Collection filters and sorting
- Metafields and metaobjects for rich content
- Reviews, FAQs and cross-sells
Apps & integrations
The right apps — or none — connected to the tools you run the business on.
- App selection and setup
- Reviews, subscriptions and loyalty apps
- Inventory, ERP and shipping integrations
- HubSpot and analytics connections
Custom apps & functions
When the app you need doesn't exist, we build it.
- Custom Shopify apps for your store
- Shopify Functions for discounts and delivery rules
- Checkout extensions on Shopify Plus
- Storefront and Admin API work
Headless Shopify
A custom React or Next.js storefront, with Shopify running products, orders and checkout.
- Hydrogen or Next.js storefront
- Storefront API with a headless CMS
- Fast, statically generated pages
- Shopify checkout kept
International & B2B
Sell in more countries and to trade customers from one store.
- Shopify Markets for currencies and languages
- Local domains and translated content
- Shipping and tax set up per region
- B2B price lists and company accounts on Plus
Migrations to Shopify
Move from WooCommerce, Magento, BigCommerce or Wix without losing sales or rankings.
- Products, customers and order history moved over
- 301 redirects for every old URL
- SEO titles, meta and structured data carried over
- Search Console checks after launch
Speed & Core Web Vitals
A faster store, especially on the phones most of your shoppers use.
- Core Web Vitals checks on real devices
- Image and font optimisation
- Unused apps and scripts removed
- Only the code each page needs
Shopify SEO
A store search engines can crawl and understand, from the first product.
- Clean URLs, titles and meta descriptions
- Product and breadcrumb structured data
- Collection and blog content structure
- Sitemap and Search Console set up
Conversion optimisation
Find where shoppers drop off and fix it, based on your data.
- Conversion and UX audits
- Cart and checkout improvements
- A/B testing
- Analytics and tracking you can trust
Email & retention
Flows that bring shoppers back without you sending every email by hand.
- Welcome, abandoned cart and post-purchase flows
- Branded email templates
- Segments from order and browsing data
- Back-in-stock and review requests
Training & ongoing support
Your team confident in Shopify, with help on hand as the store grows.
- Training on the theme editor and admin
- Written guides for your sections
- New sections and pages when you need them
- Ongoing help on a monthly plan
✦ How it works
From plan to first order.
You see the store working early on an unpublished theme, and review it at every step before it goes live.
Step 01 / 05
01
Plan
We review your products, apps and integrations, agree the page templates and sections, and map every existing URL that needs a redirect.
You get: Template map, app list and redirect plan
Step 02 / 05
02
Design or review
We design the store ourselves, or review your Figma files and flag missing states — empty carts, sold-out variants, long product names — before we build.
You get: Approved designs, ready to build
Step 03 / 05
03
Build
We build the theme with the Shopify CLI on an unpublished theme in your store, set up products, collections and apps, and connect your tools.
You get: A working store you can click through
Step 04 / 05
04
Test
We place test orders, check payments, shipping, taxes and emails, and test on real devices for speed and accessibility before launch.
You get: Test report and fixes
Step 05 / 05
05
Launch & train
We publish the theme, connect the domain, submit the sitemap, watch the first orders and Search Console, and train your team on the theme editor.
You get: Live store, training and documentation
✦ Online Store 2.0
A store your team runs, not your developer.
Every page is built from sections and blocks, so your team can launch a collection, change a banner or add a size guide in the theme editor — no code and no ticket.
Product details live in metafields instead of being typed into templates, so one change updates every page that uses it. We build our own themes the same way: Aveline is a premium Shopify theme designed to load only what each page needs.
See the Aveline themeProduct pages that convert
What to put on a product page, and in what order.
Moving to Shopify?
The checklist we use so a migration keeps your sales and rankings.
Shopify or something else?
How Shopify compares with WordPress and Webflow.
Growing after launch
Audits, A/B tests and checkout fixes based on your data.
✦ Work with us
Let's build a store that sells while you sleep.
A fast Shopify store your team can run, designed to turn browsers into buyers.
✦ FAQ
Questions we often get.
Further reading
- Anatomy of a product page that converts →
- Moving to Shopify? The migration checklist →
- Shopify, WordPress or Webflow? How to choose →
- Core Web Vitals in plain English →
Still have a question?
Ask us directly — we'll give you a straight answer, even if it's not us you need.
Ask a questionWhich Shopify plan do we need?+
Most stores start on a standard plan. The plans differ mainly in staff accounts, reporting and international selling, and Shopify Plus adds checkout customisation, B2B and more automation. We recommend the plan that covers what your store needs, without paying for what it doesn't.
Custom theme or a theme from the Shopify Theme Store?+
A good Theme Store theme is a fast, affordable start, and we're happy to customise one. A custom theme makes sense when your design, product range or brand needs more than a theme allows — or when speed matters and you only want the code your store uses.
Can you move our store to Shopify from WooCommerce or Magento?+
Yes. We move products, customers and order history, map every old URL to its new address with 301 redirects, carry over SEO titles and descriptions, and watch Search Console and the first orders after launch.
Will our team be able to update the store?+
Yes. Online Store 2.0 themes let your team add, remove and reorder sections on any page in the theme editor, and we train them before handover.
Do you work with Shopify Plus?+
Yes. Plus adds checkout extensions, B2B features and Shopify Flow automation, and we plan the build around what your plan includes so you use what you're paying for.
How do you keep a Shopify store fast?+
Lean theme code that loads only what each page needs, optimised images and fonts, and as few apps as possible — many features apps add can be built into the theme instead. We check Core Web Vitals on real devices before launch.
✦ Start a project
Tell us about your Shopify store.
A new store, a custom theme, a migration or a slow store that needs fixing — share a few details and we'll come back with a plan, a timeline and a cost.
- 01
We read your brief
Every enquiry is read by a person, not a bot.
- 02
A short discovery call
We talk through goals, scope and the right platform.
- 03
You get a clear proposal
Scope, timeline and cost in writing, before any work starts.
Or email info@web-canvas.in