✦ Blog

Ideas, notes & know-how.

Practical thinking on web design, development, AI automation and e-commerce — from the team that builds it every day.

Illustration comparing Shopify, Webflow and WordPress Development

Featured

Shopify, WordPress or Webflow? How to choose the right platform

There's no universal best platform — only the best fit for your team, sales model and tech stack. Here's the framework we use to recommend one.

· 7 min read

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Illustration of a toggle switch between an app tile and a code bracket, with labels for cost, speed and data. E-commerce

· 6 min read

Shopify app or custom development? How to decide

How to choose between a Shopify app and custom development: running costs, speed, data access, custom apps, Shopify Functions and theme app extensions.

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Illustration of a simple world map with clock markers showing overlapping working hours between time zones, beside a workflow icon. Website essentials

· 5 min read

Working with a web development team in India: a practical guide

Practical points for working with a web development team in India: time zones and overlap hours, communication, contracts, access and starting small.

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Illustration of stacked layers labelled core blocks, custom blocks, patterns and templates, with a layers icon. Development

· 6 min read

Custom Gutenberg blocks: what they are and when you need them

What custom Gutenberg blocks are, how they compare with patterns and page builders, what a good editor experience looks like, and how to maintain them.

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Stacked layers representing linked CMS collections, with reference lines between them and a layers icon. Development

· 6 min read

Planning Webflow CMS collections before you build

How to plan Webflow CMS collections, fields, references and templates before building, so your content is easy to grow and edit.

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Illustration of three side-by-side comparison columns labelled freelancer, in-house and agency, with a briefcase icon. Development

· 6 min read

HubSpot developer, freelancer or agency: how to decide

Freelancer, in-house HubSpot developer or agency? What each suits, how team size and support needs affect the choice, and how to plan handover.

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Stacked layers labelled edition, front end, extensions and upgrades, forming a platform diagram. E-commerce

· 6 min read

Hiring a Magento or Adobe Commerce developer

Open Source vs Adobe Commerce, Hyvä, extensions, upgrades and certifications: what to know and ask before hiring a Magento developer.

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Illustration of two side-by-side comparison columns weighing capacity, skills mix, continuity and communication, with a briefcase icon. Website essentials

· 5 min read

Freelance web developer or agency: how to choose

A neutral guide to choosing a freelance web developer or an agency: capacity, skills mix, continuity, communication, contract points and questions to ask.

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Illustration of a checklist card with ticked items for block themes, custom blocks, plugin choices and security updates, beside a code icon. Development

· 6 min read

How to hire a WordPress developer: questions and red flags

What to look for when you hire a WordPress developer: block themes, custom blocks, plugin judgement, security, hosting, questions to ask and red flags.

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A left-to-right flow diagram from a design file to a live website, passing through styles, components and breakpoints, with a palette icon. Design

· 6 min read

Figma to Webflow: how a developer builds your design

How a Figma design becomes a Webflow site: handover, styles and variables, components, responsive breakpoints and QA.

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