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Ideas, notes & know-how.

Practical thinking on web design, development, AI automation and e-commerce — from the team that builds it every day.

Illustration of a flow diagram connecting a CRM box to ERP and online store boxes through a plug icon. AI & Automation

· 5 min read

When you need a HubSpot integration developer

When off-the-shelf connectors are not enough: private apps, HubSpot APIs, custom objects, webhooks, ERP and e-commerce sync, and how to test them.

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Illustration of stacked layers representing a theme's templates, sections, blocks and settings. E-commerce

· 6 min read

Custom Shopify theme development: what's involved

What goes into a custom Shopify theme: Liquid, sections and blocks, theme editor settings, metafields, performance, testing and handover.

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Illustration of a code editor window with lines for App Router, headless CMS, SEO metadata and hosting, beside a rocket icon. Development

· 6 min read

How to hire a Next.js developer for a marketing website

What to look for in a Next.js developer for a marketing site: App Router, headless CMS, SEO, performance, hosting, handover, and when Next.js isn't right.

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A checklist card with ticked items for themes, plugins, hosting and payments next to a shopping cart icon. E-commerce

· 5 min read

How to hire a WooCommerce developer: skills and questions

The WordPress and WooCommerce skills to look for, plugin, hosting and payment decisions, and the questions to ask before you hire.

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A portfolio grid of website cards beside a briefcase icon, with labels for class naming, CMS, interactions and accessibility. Development

· 7 min read

How to hire a Webflow developer: what to check and ask

What good Webflow development looks like, the questions to ask, and how to check a portfolio before you hire a Webflow developer.

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Illustration of a checklist card with ticked items for HubL, CLI, modules and CRM skills beside a simple code icon. Development

· 6 min read

How to hire a HubSpot developer: skills, questions and red flags

What to look for when hiring a HubSpot developer: HubL, the CLI, modules and CRM skills, plus interview questions, portfolio checks and red flags.

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Illustration of a code editor window with Liquid template lines beside a short list of hiring checks. E-commerce

· 7 min read

How to hire a Shopify developer: skills, questions and red flags

What a Shopify developer should know, the questions to ask, how to check a portfolio and code, and the warning signs to look for before you hire.

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Illustration of a Shopify product connected to its metafields: ingredients, how to use, net weight, vegan and a lab report E-commerce

· 7 min read

Shopify metafields explained: add the product details your store is missing

Metafields add your own fields to Shopify products, like ingredients or size guides. How to set them up, show them on product pages and use them as filters.

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Illustration comparing HubSpot CMS, built into your CRM, with WordPress, built for content, for a B2B website Development

· 5 min read

HubSpot CMS or WordPress? How to choose for a B2B website

Both can run a fast B2B website, but they suit different teams. Here's how to choose between HubSpot CMS and WordPress, and the questions that settle it.

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