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Ideas, notes & know-how.

Practical thinking on web design, development, AI automation and e-commerce — from the team that builds it every day.

Illustration of Figma design layers becoming editable HubSpot modules Design

· 5 min read

Figma to HubSpot: designing without platform limits

Designers are often told “HubSpot can't build that layout.” With custom modules and the HubSpot CLI, it almost always can — here's how we keep designs intact.

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Illustration comparing the same photo saved as JPEG, WebP and AVIF, with file size bars getting smaller Development

· 4 min read

WebP or AVIF? Choosing image formats for a faster website

Images are often the heaviest part of a page. When to use AVIF, WebP, JPEG, PNG and SVG, and how to serve modern formats without breaking older browsers.

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Dark illustration of three side-by-side comparison cards for Zapier, Make and n8n, linked by gears to a card of your workflows. AI & Automation

· 5 min read

Zapier vs Make vs n8n: choosing an automation platform

A fair comparison of Zapier, Make and n8n covering ease of use, logic, hosting, pricing models and who each tool suits best.

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Illustration of a contact form with clear labels, a helpful inline error message and a send button Design

· 4 min read

Form design that people actually finish

Forms are where visitors become leads, and where many give up. Practical design rules for contact, quote and checkout forms that people complete.

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Dark illustration of a product page card with a ruler icon and labelled panels for fit notes, true colour, specifications and reviews. E-commerce

· 5 min read

Reducing e-commerce returns with clearer product pages

Find out why products come back, then fix the causes on the product page: fit details, true-to-life photos, clear specifications and honest reviews.

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Illustration of a website brief document with a checklist being ticked off Design

· 4 min read

How to write a website brief that gets you accurate quotes

Vague briefs get vague, inflated quotes. Here's what to include so agencies can quote accurately and you can compare proposals like for like.

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Illustration of three performance gauges for LCP, INP and CLS, all in the green Development

· 5 min read

Core Web Vitals in plain English (and how to pass them)

LCP, INP and CLS shape how fast your site feels and feed into Google's page experience signals. Here's what each one measures and the fixes that help most.

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Dark illustration of a search bar above stacked layers labelled keyword match, semantic match, hybrid ranking and no-results report. AI & Automation

· 5 min read

Semantic search for websites: when keyword search isn't enough

How semantic and hybrid search differ from keyword search, what each does well, and how to improve your site search step by step.

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Dark illustration of four side-by-side cards labelled shared hosting, VPS, edge platform and full cloud, with a server icon above them. Website essentials

· 6 min read

Shared, VPS, edge or cloud: choosing the right website hosting

A plain comparison of shared hosting, VPS, edge platforms and full cloud infrastructure, with the trade-offs and the kind of site each one suits.

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