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Ideas, notes & know-how.

Practical thinking on web design, development, AI automation and e-commerce — from the team that builds it every day.

Dark illustration of a consent settings card with toggles for necessary, analytics and advertising cookies and a cookie icon. Website essentials

· 7 min read

Cookie consent and GDPR: a practical guide for small websites

What UK and EU cookie consent generally requires, how to make your banner control tags, Google Consent Mode v2 and keeping banners fast. Not legal advice.

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Illustration of a store at a fork: one path to stay and modernise on Magento, the other to move to Shopify E-commerce

· 7 min read

Magento or Shopify: should you stay, upgrade or move?

Running costs, patches and a heavy front end have many Magento stores eyeing Shopify. Here's how to decide whether to stay, modernise or move.

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Dark illustration of toggle switches selecting different page variants for a new visitor, an active prospect, a customer and a default fallback. AI & Automation

· 5 min read

Personalising your website with CRM data, without the creepiness

How to tailor website content by lifecycle stage or industry using CRM data, while keeping pages fast and respecting consent and privacy.

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Dark illustration of a checklist card with ticks for form, checkout, screenshot and link checks beside a magnifying glass. Development

· 6 min read

Automated website testing: end-to-end, visual and link checks

Which automated tests protect a business website, with a Playwright example and how to run tests on every pull request.

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Illustration of a smartphone showing a clean, stacked website layout Design

· 4 min read

Mobile-first design: what it really means for your website

Mobile-first design is more than squeezing a desktop layout into one column. Here's what it means for hierarchy, tap targets, speed and conversions.

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Dark illustration of a stylised map with a map pin and cards labelled Business Profile, consistent NAP, genuine local pages and honest reviews. SEO & Growth

· 5 min read

Local SEO for professional firms: profiles, pages and reviews

Marketing guidance for accountants, consultants, clinics and law firms on Google Business Profile, consistent listings, local pages and genuine reviews.

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Dark illustration of a published blog post card flowing into newsletter and LinkedIn draft cards, ending at a human review checkpoint. AI & Automation

· 5 min read

How to turn one blog post into newsletter and social drafts

A practical workflow for turning each new article into newsletter and social media drafts with automation and AI, with a person reviewing every draft.

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Dark illustration of a route map connecting cards for explorer, evaluator and decision-maker to a map pin marking the contact page, in rose red. Design

· 5 min read

User journey mapping for service websites: fixing dead ends

Plan for the different visitors to a service website, give every page a next step and use GA4 explorations to see where people stop.

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Dark illustration of a world map card with location pins linked to currency, domain, duties and payment labels. E-commerce

· 6 min read

Selling internationally: currencies, domains and import charges

Domain structures, Shopify Markets, local currencies and payment methods, import charges at checkout and hreflang for cross-border online stores.

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