✦ Blog Page 5 of 9

Ideas, notes & know-how.

Practical thinking on web design, development, AI automation and e-commerce — from the team that builds it every day.

Dark illustration of a timeline card with a magnifying glass and steps labelled inventory, analytics, integrations and benchmarks. Website essentials

· 5 min read

How to audit your website before a redesign

A step-by-step pre-redesign audit: content inventory, redirect map, visitor drop-off, forms and integrations, speed benchmarks and team interviews.

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Dark illustration of stacked cards for Tailwind utilities, CSS Modules and cascade layers resting on a design tokens card, with a paint brush icon. Development

· 5 min read

Tailwind, CSS Modules or plain CSS: choosing a CSS approach

A practical comparison of Tailwind CSS, CSS Modules and modern plain CSS with layers and custom properties, and how to choose.

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Dark illustration of a funnel made of stacked cards labelled clear value message, short enquiry form, proof near CTAs and form drop-off data, with a cursor icon. SEO & Growth

· 5 min read

B2B conversion rate optimisation: turning visits into enquiries

Practical ways to help B2B visitors become enquiries: clear value propositions, shorter forms, well-placed evidence and honest measurement.

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Dark illustration of a checklist card with a magnifying glass, listing one canonical URL, single-hop redirects, clean sitemap and page indexing report. SEO & Growth

· 5 min read

Technical SEO audit checklist: indexing, canonicals and redirects

A practical checklist for duplicate URLs, redirect chains, sitemaps, Search Console indexing reports, JavaScript rendering and Core Web Vitals.

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Dark illustration of stacked cards for DNS records, email authentication and HTTPS, topped with a shield icon. Website essentials

· 6 min read

DNS, SSL and HSTS explained for business website owners

What the main DNS records do, how SPF, DKIM and DMARC protect your email, how HTTPS and HSTS work, and the risks of HSTS preload.

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Dark illustration of a browser window containing stacked wireframe blocks labelled hero, proof, features and pricing, in indigo. Design

· 5 min read

How to wireframe a SaaS landing page: hero, proof and pricing

A section-by-section structure for B2B SaaS landing pages: a clear hero, honest proof, problem-led features, pricing and an FAQ.

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Illustration of a form submission triggering four automated workflows AI & Automation

· 5 min read

5 HubSpot & Zapier automations every website should have

A form submission shouldn't end with a generic thank-you page. Here are five HubSpot and Zapier automations that turn website enquiries into qualified pipeline.

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Dark illustration of a product filter panel card with toggles for size, colour, material and in stock beside a narrowing funnel icon. E-commerce

· 6 min read

Product filters and faceted search: a UX guide for online stores

How to design product filters shoppers can use: category-specific options, counts, OR/AND logic, mobile filter panels and SEO-safe filter URLs.

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Illustration of old page URLs redirecting to new ones with a rising traffic line Development

· 5 min read

How to redesign your website without losing your Google rankings

A relaunch is the riskiest moment for your search rankings. Here's the pre-launch and migration checklist we use to protect the organic traffic you've earned.

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