✦ Blog

Development articles.

Web development explained for business owners and marketers: choosing the right platform, building for speed and SEO, and launching without surprises.

Illustration of stacked layers labelled core blocks, custom blocks, patterns and templates, with a layers icon. Development

· 6 min read

Custom Gutenberg blocks: what they are and when you need them

What custom Gutenberg blocks are, how they compare with patterns and page builders, what a good editor experience looks like, and how to maintain them.

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Stacked layers representing linked CMS collections, with reference lines between them and a layers icon. Development

· 6 min read

Planning Webflow CMS collections before you build

How to plan Webflow CMS collections, fields, references and templates before building, so your content is easy to grow and edit.

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Illustration of three side-by-side comparison columns labelled freelancer, in-house and agency, with a briefcase icon. Development

· 6 min read

HubSpot developer, freelancer or agency: how to decide

Freelancer, in-house HubSpot developer or agency? What each suits, how team size and support needs affect the choice, and how to plan handover.

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Illustration of a checklist card with ticked items for block themes, custom blocks, plugin choices and security updates, beside a code icon. Development

· 6 min read

How to hire a WordPress developer: questions and red flags

What to look for when you hire a WordPress developer: block themes, custom blocks, plugin judgement, security, hosting, questions to ask and red flags.

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Illustration of a code editor window with lines for App Router, headless CMS, SEO metadata and hosting, beside a rocket icon. Development

· 6 min read

How to hire a Next.js developer for a marketing website

What to look for in a Next.js developer for a marketing site: App Router, headless CMS, SEO, performance, hosting, handover, and when Next.js isn't right.

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A portfolio grid of website cards beside a briefcase icon, with labels for class naming, CMS, interactions and accessibility. Development

· 7 min read

How to hire a Webflow developer: what to check and ask

What good Webflow development looks like, the questions to ask, and how to check a portfolio before you hire a Webflow developer.

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Illustration of a checklist card with ticked items for HubL, CLI, modules and CRM skills beside a simple code icon. Development

· 6 min read

How to hire a HubSpot developer: skills, questions and red flags

What to look for when hiring a HubSpot developer: HubL, the CLI, modules and CRM skills, plus interview questions, portfolio checks and red flags.

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Illustration comparing HubSpot CMS, built into your CRM, with WordPress, built for content, for a B2B website Development

· 5 min read

HubSpot CMS or WordPress? How to choose for a B2B website

Both can run a fast B2B website, but they suit different teams. Here's how to choose between HubSpot CMS and WordPress, and the questions that settle it.

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Illustration comparing Shopify, Webflow and WordPress Development

· 7 min read

Shopify, WordPress or Webflow? How to choose the right platform

There's no universal best platform — only the best fit for your team, sales model and tech stack. Here's the framework we use to recommend one.

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