✦ Blog

SEO & Growth articles.

How to get found and measure what works: Google Analytics, Google Business Profile, search visibility and showing up in AI answers.

Dark illustration of a stylised map with a map pin and cards labelled Business Profile, consistent NAP, genuine local pages and honest reviews. SEO & Growth

· 5 min read

Local SEO for professional firms: profiles, pages and reviews

Marketing guidance for accountants, consultants, clinics and law firms on Google Business Profile, consistent listings, local pages and genuine reviews.

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Dark illustration of a funnel made of stacked cards labelled clear value message, short enquiry form, proof near CTAs and form drop-off data, with a cursor icon. SEO & Growth

· 5 min read

B2B conversion rate optimisation: turning visits into enquiries

Practical ways to help B2B visitors become enquiries: clear value propositions, shorter forms, well-placed evidence and honest measurement.

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Dark illustration of a checklist card with a magnifying glass, listing one canonical URL, single-hop redirects, clean sitemap and page indexing report. SEO & Growth

· 5 min read

Technical SEO audit checklist: indexing, canonicals and redirects

A practical checklist for duplicate URLs, redirect chains, sitemaps, Search Console indexing reports, JavaScript rendering and Core Web Vitals.

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Dark illustration of a central pillar card connected by link lines to cards for supporting articles, descriptive anchors and an orphan page check. SEO & Growth

· 5 min read

Internal linking: topic clusters, anchor text and orphan pages

How internal links help search engines and visitors, how to build topic clusters, write descriptive anchors and audit your site's links.

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Dark illustration of a code card with curly brackets beside labels for Organization, Article, Product and Offer, and Breadcrumbs schema types. SEO & Growth

· 5 min read

Schema markup explained: which structured data still helps

Which JSON-LD types are worth adding for business and e-commerce sites, what Google no longer shows, and how to test your markup.

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Dark illustration of a database icon feeding a grid of distinct page cards labelled structured dataset, unique page value, hub and spoke links and staged rollout. SEO & Growth

· 5 min read

Programmatic SEO: building pages at scale that still help people

How to plan template-driven landing pages that add unique value on each page and stay within Google's spam policy on scaled content.

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Illustration of a business profile card with star rating, opening hours and website, call and directions buttons beside a map pin SEO & Growth

· 5 min read

Google Business Profile: a set-up checklist for service businesses

Your Google Business Profile is often the first thing people see. A step-by-step checklist to set it up properly, stay within Google's rules and track results.

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Illustration of a Google Analytics dashboard with a rising line chart and five report labels SEO & Growth

· 5 min read

Google Analytics 4 in plain English: five reports worth checking every month

GA4 can feel overwhelming. You don't need most of it. Five reports that tell a business owner how their website is really doing, and how to read them.

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