✦ Blog

E-commerce articles.

Selling online, done well: Shopify product pages that convert, smooth platform migrations and the details that turn browsers into buyers.

Illustration of a toggle switch between an app tile and a code bracket, with labels for cost, speed and data. E-commerce

· 6 min read

Shopify app or custom development? How to decide

How to choose between a Shopify app and custom development: running costs, speed, data access, custom apps, Shopify Functions and theme app extensions.

Read article →
Stacked layers labelled edition, front end, extensions and upgrades, forming a platform diagram. E-commerce

· 6 min read

Hiring a Magento or Adobe Commerce developer

Open Source vs Adobe Commerce, Hyvä, extensions, upgrades and certifications: what to know and ask before hiring a Magento developer.

Read article →
Illustration of stacked layers representing a theme's templates, sections, blocks and settings. E-commerce

· 6 min read

Custom Shopify theme development: what's involved

What goes into a custom Shopify theme: Liquid, sections and blocks, theme editor settings, metafields, performance, testing and handover.

Read article →
A checklist card with ticked items for themes, plugins, hosting and payments next to a shopping cart icon. E-commerce

· 5 min read

How to hire a WooCommerce developer: skills and questions

The WordPress and WooCommerce skills to look for, plugin, hosting and payment decisions, and the questions to ask before you hire.

Read article →
Illustration of a code editor window with Liquid template lines beside a short list of hiring checks. E-commerce

· 7 min read

How to hire a Shopify developer: skills, questions and red flags

What a Shopify developer should know, the questions to ask, how to check a portfolio and code, and the warning signs to look for before you hire.

Read article →
Illustration of a Shopify product connected to its metafields: ingredients, how to use, net weight, vegan and a lab report E-commerce

· 7 min read

Shopify metafields explained: add the product details your store is missing

Metafields add your own fields to Shopify products, like ingredients or size guides. How to set them up, show them on product pages and use them as filters.

Read article →
Dark illustration of a product page card with a ruler icon and labelled panels for fit notes, true colour, specifications and reviews. E-commerce

· 5 min read

Reducing e-commerce returns with clearer product pages

Find out why products come back, then fix the causes on the product page: fit details, true-to-life photos, clear specifications and honest reviews.

Read article →
Illustration of a store at a fork: one path to stay and modernise on Magento, the other to move to Shopify E-commerce

· 7 min read

Magento or Shopify: should you stay, upgrade or move?

Running costs, patches and a heavy front end have many Magento stores eyeing Shopify. Here's how to decide whether to stay, modernise or move.

Read article →
Dark illustration of a world map card with location pins linked to currency, domain, duties and payment labels. E-commerce

· 6 min read

Selling internationally: currencies, domains and import charges

Domain structures, Shopify Markets, local currencies and payment methods, import charges at checkout and hreflang for cross-border online stores.

Read article →