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E-commerce articles.

Selling online, done well: Shopify product pages that convert, smooth platform migrations and the details that turn browsers into buyers.

Dark illustration of a product filter panel card with toggles for size, colour, material and in stock beside a narrowing funnel icon. E-commerce

· 6 min read

Product filters and faceted search: a UX guide for online stores

How to design product filters shoppers can use: category-specific options, counts, OR/AND logic, mobile filter panels and SEO-safe filter URLs.

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Dark illustration of a stacked architecture with a custom front end on top of the Storefront API, a content system and Shopify checkout, next to a server icon. E-commerce

· 5 min read

Headless Shopify with Hydrogen and Oxygen: is it worth it?

What headless Shopify with Hydrogen and Oxygen involves, what you gain, what you give up, and a checklist to decide if it suits your store.

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Dark illustration of a checkout funnel narrowing from cart to shipping details, payment and order placed, with a credit card icon. E-commerce

· 5 min read

Checkout friction: 8 small problems that lose sales

Eight common checkout problems, from surprise costs to forced accounts and slow mobile forms, with practical fixes and how to find yours.

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Dark illustration of a shopping bag beside a checklist card weighing checkout extensions, custom Functions, multiple stores and B2B features. E-commerce

· 4 min read

Shopify Plus vs Advanced: when is the upgrade worth it?

What Shopify Plus adds over Advanced, the signs you have outgrown your plan, and how to work out whether the upgrade makes sense for you.

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Illustration of a Shopify product page with gallery, price, reviews and add to cart button E-commerce

· 4 min read

Anatomy of a Shopify product page that converts

Your product page does the selling. Here's how we lay out Shopify product pages — from gallery to reviews — to turn browsers into buyers.

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Illustration of store data moving from an old platform to Shopify with a checklist E-commerce

· 4 min read

Moving to Shopify? The migration checklist we use

Moving your store to Shopify? From customer passwords to redirect maps and inventory, here's the migration checklist we use to avoid lost sales and downtime.

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