✦ Blog Page 6 of 9

Ideas, notes & know-how.

Practical thinking on web design, development, AI automation and e-commerce — from the team that builds it every day.

Dark illustration of a grid of glyph cards with a type icon, labelled self-host, subset, preload and match fallback. Development

· 6 min read

Web fonts without layout shift: self-hosting and preloading

Self-hosting, WOFF2, subsetting, careful preloading and size-matched fallbacks to stop custom fonts delaying text or shifting layouts.

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Dark illustration of a timeline of cards from verifying the customer to handing over to a person, alongside a parcel icon. AI & Automation

· 6 min read

Custom AI agents for e-commerce: orders, stock and returns

How AI agents grounded in real store data can answer order, stock and returns questions, and the safeguards they need.

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Dark illustration of a central pillar card connected by link lines to cards for supporting articles, descriptive anchors and an orphan page check. SEO & Growth

· 5 min read

Internal linking: topic clusters, anchor text and orphan pages

How internal links help search engines and visitors, how to build topic clusters, write descriptive anchors and audit your site's links.

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Dark illustration comparing a light and a dark interface card side by side, with a crescent moon and labels for surface levels, text contrast, accents and theme toggle, in sky blue. Design

· 5 min read

Dark mode done right: contrast, colour and brand consistency

Choosing dark surfaces and text colours that pass WCAG, showing elevation without shadows, adapting brand colours and avoiding theme flashes.

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Dark illustration of a stacked architecture with a custom front end on top of the Storefront API, a content system and Shopify checkout, next to a server icon. E-commerce

· 5 min read

Headless Shopify with Hydrogen and Oxygen: is it worth it?

What headless Shopify with Hydrogen and Oxygen involves, what you gain, what you give up, and a checklist to decide if it suits your store.

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Dark illustration of a monthly checklist card with a wrench icon and ticked rows for updates, backups, monitoring and support hours. Website essentials

· 5 min read

Website maintenance retainers: what to include each month

What a website maintenance retainer should cover, how it differs by platform, response times to agree and the questions to ask before signing.

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Illustration of three website quotes compared line by line, with ticks and crosses for content, SEO migration and training Website essentials

· 5 min read

How to compare website quotes when the prices are miles apart

Three agencies, three very different prices. How to make website quotes comparable, the questions to ask, and the red flags to watch for.

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Dark illustration of a flow from a legacy ERP card through an API layer card to a new frontend card, joined by a plug icon. Development

· 5 min read

API-first architecture: modern frontends on legacy backends

How to put an API layer between old business systems and a new website, then move one part of the site at a time.

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Dark illustration of a checkout funnel narrowing from cart to shipping details, payment and order placed, with a credit card icon. E-commerce

· 5 min read

Checkout friction: 8 small problems that lose sales

Eight common checkout problems, from surprise costs to forced accounts and slow mobile forms, with practical fixes and how to find yours.

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