✦ Blog Page 7 of 9

Ideas, notes & know-how.

Practical thinking on web design, development, AI automation and e-commerce — from the team that builds it every day.

Dark illustration of a cursor pressing a toggle switch, surrounded by cards labelled trigger, rules, feedback and loops and modes, in green. Design

· 5 min read

Micro-interactions: the difference between polish and gimmick

Where small feedback animations genuinely help users, how to build them accessibly, and how to keep them from slowing your site down.

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Dark illustration of a code card with curly brackets beside labels for Organization, Article, Product and Offer, and Breadcrumbs schema types. SEO & Growth

· 5 min read

Schema markup explained: which structured data still helps

Which JSON-LD types are worth adding for business and e-commerce sites, what Google no longer shows, and how to test your markup.

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Dark illustration of a funnel passing enquiries through form, scoring and owner cards into a booked call card. AI & Automation

· 5 min read

Automating lead qualification and routing from your website

Use form questions, CRM workflows, instant notifications and booking links to get each enquiry to the right person quickly.

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Dark illustration of a shopping bag beside a checklist card weighing checkout extensions, custom Functions, multiple stores and B2B features. E-commerce

· 4 min read

Shopify Plus vs Advanced: when is the upgrade worth it?

What Shopify Plus adds over Advanced, the signs you have outgrown your plan, and how to work out whether the upgrade makes sense for you.

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Dark illustration of a database icon feeding a grid of distinct page cards labelled structured dataset, unique page value, hub and spoke links and staged rollout. SEO & Growth

· 5 min read

Programmatic SEO: building pages at scale that still help people

How to plan template-driven landing pages that add unique value on each page and stay within Google's spam policy on scaled content.

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Dark illustration of a baseline grid card with a large letterform and labels for clamp() headings, line length, line height and contrast, in amber. Design

· 5 min read

Web typography: hierarchy, fluid type scales and readability

Fluid headings with clamp(), comfortable line length and line height, WCAG contrast and font loading that doesn't shift the layout.

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Illustration of an AI assistant chat answering a question about agencies, citing a business website as a source AI & Automation

· 5 min read

How to get your business mentioned in AI answers

People now ask ChatGPT, Perplexity and Google's AI for recommendations. What actually influences which businesses they mention, and what's just hype.

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Illustration of a password manager vault and a phone showing a two-factor code, protected by a shield Website essentials

· 5 min read

Password managers and two-factor authentication: security basics for small teams

Most small-business breaches start with a reused password or a convincing email. A practical security set-up your team can finish in an afternoon.

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Dark illustration of three side-by-side cards labelled Static, Server and Regenerate, compared against a small server icon. Development

· 6 min read

SSG, SSR or ISR? Choosing how each page should render

When to use static generation, server-side rendering or incremental regeneration, page type by page type, with a Next.js example.

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