✦ Blog Page 8 of 9

Ideas, notes & know-how.

Practical thinking on web design, development, AI automation and e-commerce — from the team that builds it every day.

Illustration of a business profile card with star rating, opening hours and website, call and directions buttons beside a map pin SEO & Growth

· 5 min read

Google Business Profile: a set-up checklist for service businesses

Your Google Business Profile is often the first thing people see. A step-by-step checklist to set it up properly, stay within Google's rules and track results.

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Dark illustration of three stacked cards labelled global, semantic and component tokens feeding into a build pipeline card, with a violet accent. Design

· 5 min read

Design systems that scale: from Figma tokens to production code

How to structure design tokens, connect Figma to your codebase and keep a component library in use after launch.

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Illustration of a Shopify product page with gallery, price, reviews and add to cart button E-commerce

· 4 min read

Anatomy of a Shopify product page that converts

Your product page does the selling. Here's how we lay out Shopify product pages — from gallery to reviews — to turn browsers into buyers.

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Illustration of three backup copies, live site, host backup and off-site cloud, with a restore-tested badge Website essentials

· 5 min read

Website backups that actually restore: the 3-2-1 rule in practice

A backup you've never restored is a hope, not a plan. How the 3-2-1 rule applies to websites, what to back up, and how to test a restore.

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Dark illustration of a code editor card beside a server, with labels for Server Components, use client leaves, use cache and hydration, in teal. Development

· 6 min read

Next.js App Router in production: components, caching, hydration

Keeping client bundles small, avoiding request waterfalls, caching explicitly with Cache Components and fixing hydration mismatches in Next.js 16.

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Illustration of a website chat window with an AI assistant and a hand-off to a human AI & Automation

· 4 min read

AI chatbots on your website: where they help and where they hurt

AI chat can answer routine questions instantly — or frustrate your best leads with made-up answers. Here's how to set it up so it helps rather than hurts.

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Illustration of a Google Analytics dashboard with a rising line chart and five report labels SEO & Growth

· 5 min read

Google Analytics 4 in plain English: five reports worth checking every month

GA4 can feel overwhelming. You don't need most of it. Five reports that tell a business owner how their website is really doing, and how to read them.

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Illustration of a content hub sending content to a website, an app and a store Development

· 4 min read

Headless CMS explained: is it right for your business?

Headless separates your content from your website's front end. Here's an honest look at when that's worth the extra cost — and when it's overkill.

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Illustration of store data moving from an old platform to Shopify with a checklist E-commerce

· 4 min read

Moving to Shopify? The migration checklist we use

Moving your store to Shopify? From customer passwords to redirect maps and inventory, here's the migration checklist we use to avoid lost sales and downtime.

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