✦ Blog Page 2 of 2

AI & Automation articles.

How to put AI and automation to work on your website and CRM: HubSpot workflows, Zapier, WhatsApp and AI assistants that save hours every week.

Illustration of a website chat window with an AI assistant and a hand-off to a human AI & Automation

· 4 min read

AI chatbots on your website: where they help and where they hurt

AI chat can answer routine questions instantly — or frustrate your best leads with made-up answers. Here's how to set it up so it helps rather than hurts.

Read article →
Illustration of WhatsApp messages flowing into a HubSpot contact timeline AI & Automation

· 4 min read

Connecting WhatsApp to your CRM: turn chats into a pipeline

Many customers would rather message than email. Here's how to connect WhatsApp to HubSpot so every chat is logged, shared and followed up.

Read article →